MASK Awards 2021



Enter online by 1 April 2021

All entries are free

Young Entrepreneur

The Brief


Youth unemployment in Africa is critical. And now, as a result of COVID-19, millions more jobs have been lost. As a way of surviving the crisis, can you generate your own job you care passionately about and considered entrepreneurship as a career option?


According to the African Development Bank, 22-27% of Africa's working-age population are starting enterprises. This is the highest entrepreneurship rate in the world.


You already have the key ingredient you need to be a successful entrepreneur – your creativity and imagination. Combined with new digital and communication technology, you now have a competitive advantage over large corporations and stand a real chance of success.


To enter the Young Entrepreneurs challenge, describe your best business or non-profit enterprise idea in less than 1,000 words. If you wish, add pictures and videos to help our judges better visualise your idea. 

Judging criteria


Your ideas will be judged on their creativity and innovation. That is - how original, new, inventive and groundbreaking they are.


These ten questions can help you to think about your business plan:


  • How creative – original, new, inventive, and groundbreaking – is your idea?


  • Is the idea focused on the near or far future?


  • How passionate are you about the idea? Does the idea plug into a bigger worldview? 


  • Will the idea serve local or global needs?


  • What is the potential intellectual property value of the idea? Can it be licenced/replicated?


  • How clear is the business structure? How are sales, marketing, branding, product creation, team-building and growth organised and managed?


  • How is technology integrated into the business? I.e. how is the business going to interact with the world? Will it use digital video, articles, audio, podcasts, downloads, live event streaming, slideshows, blogs, tweets? Is it mobile friendly?


  • Is the business set in a factory, offices, community, or home? A combination? If so, why? And is it effective?


  • Who is/will be on the team? Do they share the same passion for the idea? How creative are the team-members? Where are they located – locally or globally? How are team-members evaluated: by performance, or hours clocked?


  • What is the fundamental ethos of the business: profits or livelihood? Are you prepared to share profits with communities and charities?





Contact us


If you have any questions about any of the above, please let us know and our team will be happy to help! Contact



Enter your solution now


Think differently. Imagine possibilities. Do not hold back or criticise your ideas.


Dream big. Be brave. Push boundaries. Remember, with creative thinking there is no idea that is ‘too wild’, ‘absurd’, or ‘impossible’.


You can also enter the other challenges here:



The prizes


  • Winners will be awarded with paid internships at top companies (Unilever and Mabati Rolling Mills) in Nairobi and have an opportunity to shadow awe-inspiring leaders of these companies.


  • Best business and social enterprise ideas will be listed in our Innovation Gallery to be seen around the world.


  • Winning ideas will be shared with the business community.


Creativity for a Better Future


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