MASK Awards 2021



Enter online by 1 April 2021

All entries are free

Environment Activist

The Brief


Humanity is facing an environmental emergency. World and business leaders have failed to take action to address the problem. Do you have ideas about how we can protect the planet and make our leaders take action?


At last year’s United Nations Climate Action Summit, it was a 16 year old environmental activist named Greta Thunberg who stood in front of world leaders and said:


  • “People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!”


Can your generation accept the challenge and protect the planet? Do you have solutions for how we can save the environment and convince our leaders to take action?


Think about the following environmental problems, then select one problem which you feel most passionately about and tell us your solution:


  • The air, water, land and soil is being polluted with dangerous chemicals.
  • We are producing too much waste in our homes.
  • Whole species of animals and plants are going extinct because their habitats are being destroyed and dying.
  • The forests are being destroyed. This is causing climate change, flooding, desertification, soil erosion and the loss of homes for local people. 
  • Our natural resources (water, oil, wood and fish) are being used faster than they can be replaced.
  • The average temperature around the world is increasing (global warming) due to a hole in the ozone layer and the greenhouse effect.
  • Are there other problems that are not on this list but are important to you?  


In less than 1,000 words, describe your solution to one of these environmental problems. If you wish, add pictures and videos to help our judges better visualise your solution.

Judging criteria


Your ideas will be judged on their creativity and innovation. That is - how original, new, inventive and groundbreaking they are.


These questions can help you to think about your ideas:


  • How creative – original, new, inventive, and groundbreaking – is your idea?
  • Do you understand the reasons why people and organisations harm the environment?
  • Will there be some people who are disadvantaged by your solution? Who are they?
  • Will your solution improve our distant future?
  • Can your solution be copied and used all around the world?




Contact us


If you have any questions about any of the above, please let us know and our team will be happy to help! Contact



Enter your solution now


Think differently. Imagine possibilities. Do not hold back or criticise your ideas.


Dream big. Be brave. Push boundaries. Remember, with creative thinking there is no idea that is ‘too wild’, ‘absurd’, or ‘impossible’.


You can also enter the other challenges here:



The prizes


  • Winners will be awarded with paid internships at top companies (Unilever and Mabati Rolling Mills) in Nairobi and have an opportunity to shadow awe-inspiring leaders of these companies.


  • Best business and social enterprise ideas will be listed in our Innovation Gallery to be seen around the world.


  • Winning ideas will be shared with the business and policy-making community.


Creativity for a Better Future


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