Creativity for Entrepreneurship & Leadership (CEL)

For students 16-21 years old

This practice-based learning course seeks to unlock students' entrepreneurial and leadership skills and make them more work-ready.

Students gain a set of tools and mechanisms to help them cope with all aspects of leading and managing the innovation process - from identifying problems to applying solutions in practice.

The course comprises these 5 units:

Unit 1. Positive beliefs about creativity. Students learn to see creativity as a powerful force for change and success and take responsibility for their creativity.

Unit 2. Creativity skills set. Students improve the visual cognition (thinking in images), idea-generation, and team-creativity (generating ideas in a team) skills.

Unit 3. Creative personality traits. Students are encouraged to cultivate such characteristics as: being proactive, passionate, hard-working, brave, curious, open, independent, resilient, with strong sense of self-confidence, self-efficacy and self-realization.

Unit 4. Ethical creativity. Students learn to generate ideas withing the ethical framework of the common good. 

Unit 5. Practical creativity. Students learn our ‘Five-Step Practical Creativity Framework’, a step-by-step approach to being creative in real life. They practice how to:

  1. Identify a problem and state it the way which encourages creative solutions.
  2. Brainstorm multiple solutions. Set goals and directions for innovation. Form creative teams.
  3. Evaluate solutions. Principles of the decision-making process.
  4. Communicate ideas (visual communication) and overcome 'resistance to change'.
  5. Plan implementation. Motivate team-members. Support innovation culture.

Upon completion of the course, Students receive our certificate which qualify them to join our Creative Workforce Placement programme that aims to place them into paid internships at leading organisations.

To enrol, students have to do a simple assessment test online.

Our Online Learning Help Center can help you to make the most of your online learning experience at MASK.

We found the training uplifting and inspiring.  Our children came out brimming with enthusiasm, keen to share the exercises you covered and to apply in our settings. It was a great opportunity. #Dina

CEL is delivered currently online only

Starting date: 16 September 2021

Duration: 10 weeks

Targeted age: 16-21 years old

Fees apply

Places are limited

Why to join this course?


Modern organisations seek employees that are creative. For example, the Members of the Confederation of British Industry reported that “first and foremost” they seek creative employees. ('Education and Skills' survey, Confederation of British Industry, 2016). "Only five hours of creativity training given to unemployed youth increase their employability rate fivefold,"   said the authority on creativity Dr Edward De Bono (De Bono, 'Why so stupid?' book, Blackhall, 2003).


Entrepreneurial skills

Nine out of ten start-ups fail. Poor problem-solving skill, which relies on creativity, is one of the key reasons for this lack of success (E. Griffin, “Why startups fail,” Fortune Magazine, September 2014 4 IBM CEO survey, 2010). By doing this course you will strengthen your problem solving skill.


Leadership skills

Creativity is the most important leadership quality, according to 1,500 CEOs from 60 countries and 33 industries surveyed by IBM (IBM, CEO survey, 2010). The old “command and control” leadership style has given way to the leadership that knows how to spark creativity and inspire innovation. By doing this course, you will learn how to lead in the 21 century.