Creativity for Entrepreneurship & Leadership (CEL)

For students 16-21 years old

This practice-based course aims to equip our young people with practical tools that can help them apply creativity on practice and set on the path towards empowerment, sustainability and success.


The aim is to make young people more work-ready/employable. Upon completion, students receive certificates. And, because employers need motivated and high-performing creative individuals like our students, we connect them to leading companies and organisations for internships and employment opportunities.


Students practice our Five-Step Practical Creativity Framework, a step-by-step approach to the innovation process that demystifies and clarifies it. Practicing solving real-life challenges that affect their daily life, students improve problem solving skill, entrepreneurship and team-creativity. They learn how to think outside the box, kick-start a new idea, and get a job done better. They come to see leadership as the ability to generate effective solutions and inspire people to act for change.


For example, our students of Githirwa Secondary School in Naivasha, Kenya, wanted to improve their school lunches. Their solution was to develop a small farm on the school grounds. They came up with ideas as to what they will be growing on the farm and how and to whom they will be selling their produce. They drew out their plans and presented those to their school directors. After obtaining their support, students began to implement their plans. They installed fencing, approached local flower farmers and obtained recycled greenhouse covering materials, and within three or so months they were harvesting their first tomatoes. Our facilitators and the school’s teachers were surprised at the students’ great enthusiasm: 'Where does it all come from?', they asked. And the students, encouraged by the results of their work, exclaimed: 'Is this how you do things? Its easy!'


Our students have gone on to become high-performing employees at top global companies such as Unilever. Read the story of Hellen to get inspired.


"Training was uplifting and inspiring. Children came out brimming with enthusiasm, keen to share the exercises you covered, and to apply them in other settings. It was a great opportunity." #Dina

CEL is delivered currently online only

Starting date: 16 September 2021

Duration: 10 weeks

Fees apply

Places are limited

Why to join this course?


Modern organisations seek employees that are creative. The Members of the Confederation of British Industry reported that “first and foremost” they seek creative employees. ('Education and Skills' survey, Confederation of British Industry, 2016). "Only five hours of creativity training given to unemployed youth increase their employability rate fivefold,"   said the authority on creativity Dr Edward De Bono (De Bono, 'Why so stupid?' book, Blackhall, 2003).


Entrepreneurial skills

Nine out of ten start-ups fail. Poor problem-solving skill, which relies on creativity, is one of the key reasons for this lack of success (E. Griffin, “Why startups fail,” Fortune Magazine, September 2014 4 IBM CEO survey, 2010). By doing this course you will strengthen your problem solving skill.


Leadership skills

Creativity is the most important leadership quality, according to 1,500 CEOs from 60 countries and 33 industries surveyed by IBM (IBM, CEO survey, 2010). The old “command and control” leadership style has given way to the leadership that knows how to spark creativity and inspire innovation. By doing this course, you will learn how to lead in the 21 century.