Leveraging creativity and innovation - whether radical or incremental - is what drives companies’ growth, profitability, competitive advantage and resilience. But innovation demands creative leaders who know how to lead creativity and manage the innovation process. Yet, more than half of company CEOs and managers are 'weak at creativity and innovation', according to top business surveys. Their innovation efforts fail disengaging the workforce and costing money.
This programme helps leaders to shape their company into a dynamic creative organisation. It offers a framework that reconciles innovation with managing the process, making it more timely and dependable and less risky and unpredictable, while meeting company’s need for high-quality innovative solutions.
Though companies are naturally about teams, too often the teams' potential for innovation is overlooked. Innovation is not a 'relay race' in which 'a lone genius' innovator passes a baton to a 'production' team and them to a 'sales' team for the final leg of the race. It is a collective engine for generating new ideas and bringing them into the marketplace. Team-creativity is the Ground Zero for innovation.
This programme helps all teams - from the Board of Directors to Sales - to understand how to produce innovative solutions in a group, motivate team-creativity, and integrate it into company culture.