MASK Manifesto

By championing, teaching and celebrating creativity and innovation, we want to empower the next generation to build a better future. To achieve long-term economic, social and cultural success and well-being for both themselves and society at large.

  • MASK believes that creativity improves the world. That it is creative people that shape the future. And that ‘creativity education for all’ will transform tomorrow’s world.

  • MASK understands ‘creativity’ to be the ability to generate new ideas, and ‘innovation’ as the capacity to turn those ideas into practice.

  • MASK is a platform for young people to explore and energise their creativity and innovation in a safe and supportive environment. A place where they can nurture their visions for a better future, and push the boundaries of their artistic and social imaginations. Where their voices are amplified and their creativity celebrated and rewarded.

  • MASK is a system that helps young people generate imaginative new policies, businesses, and art that provoke new possibilities. In a time of constant change, our society needs such a system as a matter of national and international urgency. Set online, the MASK opens the process to everyone, but most importantly to the disconnected youth. By challenging young people to take charge of their destinies and consider how they could bring practical change both locally and globally, the MASK liberates and inspires their constructive forces. By feeding the best ideas to business and policy communities, it reconnects the youth with the world at large and fosters a sense of purpose and potential.

  • MASK is a movement that unleashes collective creativity. It is a collective of young people united through creativity that, together, can influence the long term course of society. That reshape and redefine social and cultural progress. 

  • MASK is a philosophy. Creativity is a visual thinking skill that can be learned and taught. Art is the homeground of visual thinking. Our philosophy is - only through art we can understand, develop and strengthen our creativity and innovation, and therefore, the commitment to practicing the arts from an early age is essential to expanding and sustaining strong creativity and innovation.

Image is by MASK creative talent Cynthia Ngunjiri, Kenya


Creativity and innovation for a better future

MASK is a UK registered charity No 1128734

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