Ho we support the Global Goals

In 2007, working with young people, schools, governments, businesses and communities in Africa, MASK took on the challenge to help create a better world through creativity education. Here how we support all 17 Global Goals for Sustainable Development by building young people's capacity for creative and innovative problem-solving.  

    Goal 1. No poverty.

    Poverty can be eradicated by unlocking an enormous potential of human creativity - resourcefulness. The ability to find creative solutions to lack of food and clean water will help us achieve permanent social change.

    Goal 4. Quality education.

    Education for creativity liberates powerful intellect, unlocks imagination and strengthens work ethics. It enables the very skill that drives our evolution - the ability to pioneer transformative ideas and turn them into reality. It equips us with entrepreneurial and leadership skill and leads to decent jobs.

    Goal 7. Affordable and clean energy.

    Only people that are creative and innovative can come up with renewable new energy solutions that will counter climate change and mitigate one of the biggest threats to our own survival.

    Goal 10. Reduced inequality.

    Too much of the world’s wealth is held by a small group of people and creativity is a

    privilege for a few. This means financial and social discrimination to the majority of us. Everyone must be allowed to realise their creative potential, regardless of class or social status. When people are creative, they are self-sufficient, and the entire world prospers. 

    Goal 13. Climate actions.

    Creativity can combat a threat to climate change. Through innovation we can make the necessary changes to protect the planet and modernize our infrastructure to promote greater prosperity across the globe.

    Goal 16. Peace, justice and strong institutions.

    Creativity is key to strong peace, democracy and institutions. Because, by definition, creativity means strong moral compass, empathy and passion to make improvements for the common good. Lack of creativity means bureaucracy, persecution, injustice and abuse.

    Goal 2. Zero hunger.

    Creativity can solve the problem of sustainable agriculture. New innovative ways can increase productivity and production, improve land and soil quality, strengthen our adaptation to climate change, and resolve the fair distribution that can sustain the world’s population.

    Goal 5. Gender equality.

    Gender bias is undermining our social fabric and devalues all of us. It's not just a human rights issue; it's a huge waste of the world’s human potential. By denying a person the right to creativity because of their gender, we are denying them the opportunity to live life to its fullest. Equal access to education for creativity is beneficial for all. 

    Goal 8. Decent work and economic growth.

    Creativity, innovation, entrepreneurship. These are key to the future of industry and economic growth. Technological upgrading can achieve higher levels of economic productivity, new decent jobs and growth of modern enterprise.

    Goal 11. Sustainable cities and communities.

    Creative people are always behind ground breaking ideas that create safe, affordable and resilient cities with new green and culturally inspiring living conditions. Their innovative solutions improve housing, transport systems and roads, and protect the world’s cultural and natural heritage.

    Goal 14. Life below water.

    We have damaged our oceans and seas essential to our existence. Creative man can eliminate pollution and overfishing and protect all marine life around the world.

    Goal 17. Partnership for the goals.

    Team-creativity is the ground zero of all innovation. The Global Goals can be met if we work together to build strong creative capacity of people to drive technological and cultural advancement. To build a better world, we need to invent and to collaborate.

    Goal 3. Good health and well-being.

    Human ingenuity can win the fight against almost every disease. People that think outside paradigm can devise preventive measures and modern, efficient healthcare for everyone.

    Goal 6. Clean water and sanitation.

    People that can solve problems creatively and innovatively can design affordable equipment and hygiene practices solutions that can stop unnecessary diseases and deaths.

    Goal 9. Industry, innovation, and infrastructure.

    Only people that know how to change status quo can meet future challenges and bring prosperity to communities across the globe. They can innovate sustainable technologies, build infrastructure and grow industries. 

    Goals 12. Responsible consumption and production.

    People that think 'outside box' can devise new and ethical ways to use natural resources. Their new ideas for waste generation and management of chemicals can reverse the harm that we have inflicted on the planet chasing material gains.

    Goal 15. Life on land.

    We have damaged a life on land through deforestation, loss of natural habitats and land degradation. Creative people can find better ways to use and sustain our ecosystems and preserve our biodiversity. Creativity is key to our survival.