'A scientist by education, an artist by practice, a creativity champion by mission’.
Alla Tkachuk is a founder of MASK. Having earned degrees in engineering and technical science, Alla pursued a career in fine art. Her art explores the notions of human identity, the synergy of art and technology, and the social impact of the arts.
Her art has featured on the front pages of the leading national newspapers The Times (UK) and Bild (Germany), and in The Guardian, Independent, Jackdaw Art Review, Art Industry, Hello, Der Spiegel, Die Welt, Dancing Times, Evening Standard, ITV and BSN television platforms and other press and media. She has exhibited internationally, and her works were included in the Royal College of Music and BBC Public Ownership art collections. She is a recipient of the Leverhulme Artist-in-Residence Award, UK Millennium Award, and Gold Medal of the publishing Lead Awards. Alla is a RSA Fellow.
In 2007 Alla founded the non-profit organisation MASK, her Social Impact Art project, that champions education for creativity to redefine modern education and impact the Future. In 2020, MASK won the UK’s SME News award for “Most Innovative Leading Organisation”.
Alla believes that “Art can not only express issues, it can deal with the issues directly enabling people to change the world and reach for the common good”.
Started by carting art supplies up dusty tracks in Kenya, today MASK is a workforce of young visionaries - artists, innovators, leaders, entrepreneurs and professionals - aspiring to improve the world. Through MASK, its young people discover their creativity and apply it in real life. Teachers learn about the nature of creativity and how to facilitate it in a classroom. Families and communities begin to value creativity and its outcomes. And, policymakers start to acknowledge creativity education in their policies: in 2017’s paradigm-shifting curriculum reform tthe Kneyan Ministry of Education recognised “creativity” as a "core competence".
Alla hopes that in the long-term she will see more long lasting changes:
Alla has presented MASK at academic and cultural platforms, such as UNESCO, Woodrow Wilson Center, the U.S. Library of Congress, SOAS University of London, George Washington University, Nairobi National Museum, Saatchi Gallery, and Turner Contemporary.
She has published more than 200 articles in national and specialist press in the UK and USA and writes a column ‘How to Look at Art’ for the national newspaper The Star in Kenya looking at the relationship between art, creativity and social change.
MASK work has been acknowledged by President Obama, the Global Education Innovations Initiative of Harvard University, the Center for Education Innovation of the Results for Development Institute, InSEA UNESCO, HundrED, and other organisations.