Democracy, accountability, responsibility and transparency
Collaboration and partnership with organisations and institutions
Respect for cultural diversity, co-existence and different forms of knowledge, including traditional and indigenous
Respect for the varying conditions in which education systems, artistic practices and markets operate in Africa
Professional conduct and improvement of the quality of services in the pursuit of the best practices while rooted in African experience
To human rights as stated in the Universal Declaration of Human Rights, including the rights to freedom of creative expression, and anti-discrimination on the basis of gender, language, culture, ethnicity, nationality, sexual orientation, religious belief, health, age and disability.