Creativity is economic necessity


Mar. 03, 2018. The Star

By ALLA TKACHUK @greatwalkofart


We live in the Fourth Industrial Revolution: mobile computing, artificial intelligence, self-driving cars, brain enhancements, genetic editing, automation that replaces the traditional skills. In this world, the ability to think creatively is vital, “as important as infrastructure and markets” (WEF). Creativity is not the ‘frills’ of the development, it is what spurs it. Creativity is an economic necessity.


Image: ‘GeopSpatial’ by Denzel Kamau, 21, Nairobi, a 2018 MASK Prize contestant.

Engender creativity in young children to maximise thier potential


Feb. 08, 2018, RSA

By ALLA TKACHUK @greatwalkofart


By 2020 creativity will be a top skill sought by employers. Children born today will have jobs that demand high level of creative thinking. Too many young people do not reach their full potential because their creativity is neglected during the first years of their lives when imagination and curiosity is rife. There is, therefore, a significant need to understand how creativity can be effectively engendered in children, our future workforce.

Catellan: creativity is the capacity to add


Feb. 03, 2018. The Star

By ALLA TKACHUK @greatwalkofart


When looking at Catellan’s art do not seek visual pleasure. You will not find the harmony of shapes or balance of the colours. To get his point across, Cattelan uses simple puns and clichés to mocks various systems and ideas. His originality, he says, comes from his “capacity to add”. Similar to Andy Warhol, he loves to discover the mundane in just about any object, personality, or event. “To probe the unconscious,” he explains.


Image: the 18-karat gold toilet titled ‘America’ by an Italian sculptor Maurizio Cattelan


Jan. 20, 2018. The Star

By ALLA TKACHUK @greatwalkofart


The renowned pan-African annual creativity competition for schools and young people, the 2018 MASK Prize, opened for entries last week. It challenges young Africans to reflect on creative and innovative ways of thinking and doing and celebrates their creativity at the major institutions around the world. This year, the MASK Prize almost doubled the prize money to Sh500,000.


Enter the 2018 MASK Prize online now.



Articles are authored by the MASK Founder Alla Tkachuk in 2014-2018

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Creativity is what separates those who are prepared for the 21st century and those who are not.




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