We put the 21st century education into action:
We strengthen creativity and innovation of young people
to strengthen their employment opportunities and leadership
Creativity and innovation - is 'outside-box' problem solving,
the key skill to succeed in the economy of the 21st century.
Read more What is creativity and innovation?
Access our training for creativity online.
Leveraging creativity is at the heart of a robust economic growth. Innovation is now as important as infrastructure, skills and markets (2017 World Economic Forum). Creativity is now a top skill sought by employees; academic qualifications are no longer enough. A nation's success depends on people that are creative.
Creativity is determined by education. How effectively education institutions foster creativity is now the core of the debate on the relationship between education and economic growth. (2016 World Economic Forum)
Yet, in many regions education for creativity remains elusive. According to leading business surveys, school and college students are 'deficient' in creativity; 75-80% of business leaders say the shortage of creative employees threatens their companies' growth and even survival.
When starting in 2007, MASK's concept of 'empowering young people for economic sustainability through creativity training in schools'' was pioneering. In 2017, the Kenya Basic Education Curriculum Reform made creativity "a core competence" of education.
"MASK developed my habit for innovating. Since I left school, I invented a new drug while studying chemistry in college which my college intends to patent. For my ability to see nad solve problems in innovative way, I am enjoying success in my big job in Nairobi." Hellen, MASK ex-student.