About MASK

M A S K School for Creativity and Innovation


Empower young generation through creativity and innovation!


MASK is also known as Mobile Art School in Kenya

UK registered charity No 1128734

Affiliated to UNESCO InSEA


Member of the UK Fundraising Standards Board

About MASK



MASK School for Creativity and Innovation is a UK education charity that puts the 21st century education into action.


MASK strengthen young people's creativity and innovation for improve thier employability and leadership. MASK has developed effective creativity training programmes .


MASK's ex-students become successful professionals, entrepreneurs, and leaders:"Before MASK came I did not know I was creative. Now my village elders ask me to give them 'good ideas' that can improve our community!" says Joel, one of the MASK's ex-students in Kenya.


In the 21st century, creativity is what separates those who are prepared for increasingly complex life and work environments and those who are not.


"Human creativity is the ultimate resource. In the time of rapid global change, our survival will depends on the ability of new generations to find new solutions for more peaceful, prosperous and fulfilled life", says Alla Tkachuk, the Founder of the MASK.



Creativity and innovation - is the ability to identify problems and generate and implement new solutions, the capacity that is rooted in connecting knowledge across disciplines. Read more What is creativity?




The issue



In the 21st century, growth and prosperity is driven by innovation and creativity, says the World Economic Forum (WEF). 'Around 85% of productivity gains are related to investments in innovation. Leveraging innovation is at the heart of a competitive and resilient economy'.


Creative human capital is critical to a nation's success. Strengthening creativity of workforce has become a major concern around the world. Creativity of workforce is determined by education. 'How effectively education institutions foster creativity, the fundamental 21st century skill, is now the core of the debate on the relationship between education and economic growth. For example, teaching creativity must involve arts studies' adds the WEF.


Yet, in many regions training for creativity remains elusive. In Africa, school education that fosters creativity and innovation is limited.


Capacity to think 'outside the box' must be fostered from the early age, otherwise it deteriorates. Training adults for creativity is more difficult and costly. Business leaders already report school and college leavers are 'deficient' in creativity; 75% of Africa-based chief executives say that shortage of creative talent threatens their companies' growth.


One of the reasons why education for creativity is limited is a lack of creativity pedagogy. MASK has developed a series of effective creativity training programmes that ensure young people are best prepared for the rapidly changing work environment.


The US Library of Congress


The MASK Art Prize, June 2014, webcast

Mobile Art School in Kenya', April 2013, webcast


The Standard, Kenyan national newspaper

17 October 2014


To be successful, firms must immitate but Innovate



Private Sector Magazine

of the Kenya Private Sector Alliance, KEPSA



Business-schools partnership

September-October 2016


Managing innovation for corporate growth,

page 25, July/August 2016


Leading Innovation for corporate growth

page 35, April/June 2016


Creative Readiness of Kenyan worksforce for corporate growth

page 15, January/March 2016


Innovation - the key driver of prosperity

page 53, July/Sept 2015


UNESCO InSEA (International Society for Education Through Arts


Africa & Middle East NEWS



UNESCO IIEP (International Institute for Educational Planning)


"Engaging Youth in Planning Education for Social Transformation" Policy Forum, Paris, 16--18 October 2012


Voices from the field: "MASK: Creativity for education for socio-economic development", video


Center for Education Innovations blog

of the Results for Developement Institute,

14 September 2016


A lack of ‘creative talent’ constricting growth in Africa

MASK INDEPENDENT REPORT: "The impact of art education in the developing world: a case study of MASK, an NGO in Kenya"

By Brittany Glenn, MA, Institute of Education, University of London, 2011, read


AD Magazine

of the UK National Society for Education in Art and Design (NSEAD), issue 13, May 2015


MASK: Education for creativity

UNESCO South Korea National Commission


"2014 International Forum on Culture and Development Cooperation" report, page 89


Creativity and innovation: a key to culture and development


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MASK is UK registered charity 1128734

Member of the UK Fundraising Standards Board