Teach creativity

If you are a parent or teacher, learn how to engender creativity and innovation in children and youths

Learn about creativity

Build your awareness of creativity and innovation

MASK Prize

If you are aged 25 or younger and live anywhere in Africa, participate in our MASK Prize Creativity and Innovation Competition With Prizes to ignite, share and celebrate your creativity

Welcome to MASK

MASK: Creativity for Jobs and Leadership


We strengthen creativity and innovation of young people in Africa to improve their learning, employability, entrepreneurial skills and leadership

How MASK helps

Creativity is what separates those who are prepared for the work and life

in 21 century and those who are not

Why creativity?

Support creativity today for success tomorrow!



Creativity is the core skill in 21 century. Education for creativity will be a priority for individuals and nations to achieve lasting success, prosperity and transformation. Creativity impacts on people's intellectual capacity, personality, work ethics and social behaviour. It unlocks entrepreneurship and leadership. Neglecting education for creativity impedes people's ability to solve problems outside paradigm and therefore leads to high unemployment, low productivity, unstable economy, greater poverty, poorer health systems and inadequate education. 'Survival in 21 century will be difficult and without creativity is not possible' (Africa’s leading industrialist and philanthropist Manu Chandaria, a supporter of MASK).


Education for creativity has been limited in schools in many parts of the world. There is an urgent need to understand how creativity can be learned and taught and explain creativity's positive outcomes in terms of the social, cultural, economic and political contexts. Although politicians and business leaders have high regard for innovation and entrepreneurship, they yet to connect it to education for creativity in schools and to recognise that art practices is the critical and essential component to creativity learning.


MASK has been at forefront of the creativity training in Kenya. Twelve years ago when we pioneered our Creativity Clubs in Kenyan schools, we were told 'creativity is not for Africa's reality' (by an Africa specialist in the UK). A decade on, creativity is part of the school curriculum in Kenya. MASK has accumulated significant expertise in creativity training through our programmes such as Creativity Clubs in primary schools, Creativity for Entrepreneurship and Leadership Clubs in secondary schools, and an annual MASK Prize Creativity Competition that reaches young people directly though national press and media. MASK provides the creativity learning opportunities for all young people in Africa regardless of their social status, ability and income.

MASK former students say:


"MASK developed my habit of innovating. While studying chemistry in college I invented a new drug which my college intends to patent. I now work for a leading global company that had chosen me for my "creative attitude". MASK empowered me beyond my dreams." Hellen, 27, from a remote vilalge in Kenya

"MASK made an entrepreneur and a leader. My village elders invited me to their meeting and ask for "good ideas" that can improve our community. I feel respected, I am making difference. I love this creativity! But before MASK came, I did not know I was creative!" Joel, 20, from a remote village in Kenya (represented MASK at UNESCO Forum in Paris in 2012)

About MASK



MASK (Mobile Art School in Kenya) was founded in 2007 by a London-based artist Alla Tkachuk who while traveling to Kenya to paint and volunteering art workshops to children discovered that art practices that engender creativity in children were critically limited in schools.


MASK work has been acknowledged by




The world where people fully realise their creative potential for the advancement of individuals and society



Children and young people living in Africa


Teachers and education authorities in Africa


Local communities and society at large



To champion education for creativity and develop effective creativity-learning resources



Training young people and teachers


Developing creativity learning and teaching materials


Engaging in policy dialogue through MASK exhibitions, conferences, and publications



To enable young people for success and economic self-sustainability



Creativity Clubs


Creativity for Entrepreneurship and Leadership Clubs


MASK Prize Creativity Competition With Prizes


Training creativity teachers


Building public awareness of creativity and innovation





The Pioneer of modern African art artist Ibrahim El-Salahi

Kenyan leading journalist and broadcaster Jeff Koinange

Sotherby's Director and Head of Modern & Contemporary African Art Hannah O'Leary



Dr Lyndsay Bird, Chair of the Trustees

Tim Dann

Professor David Dilks

Professor John Gruzelier

Charles Dance OBE



Alla Tkachuk BSc MSc FRSA


Curiculum Advisor

Dr Nicholas Addison, Visiting Fellow at UCL Institute of Education, University of London



Raymond Mulinge and Watson Kanui



15 - includes youth ambassadors, artists, teachers, judges panel members, and galleries staff



"MASK has started something which is now recognised as an essential part of human growth and development." Trustee Lyndsay Bird


“MASK's work is ground-breaking and important to the young Africans going forward.” Trustee Tim Dann


MASK is a UK registered charity No 1128734







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