Creativity for jobs and leadership

Welcome to MASK


MASK strengthens creativity and innovation in young people in Africa

to improve their learning, employability, and leadership.


We champion changing the education paradigm and

placing creativity-learning at a center of education.


'Creativity and innovation' is the ability to generate and implement new non-routine ideas

and solutions to advance progress and development.





Creativity Clubs



We organise

Creativity Clubs in schools and train creativity facilitators


MASK Creativity Clubs

MASK Prize



We pioneered the pan-African creativity competition for schools and young people


The MASK Prize





We build awareness, ownership and passion for creativity and innovation


MASK Publications

Creativity is what separates those who are prepared for the work and life environment in the 21st century and those who are not.




MASK that hopes to change the education paradigm. Creativity-learning must be a priority of education to impact prosperity of individuals and society. This vision is shared by the WEF: ‘How effectively education fosters creativity is now at the center of the relationship between education and economic prosperity’ ('New Vision for Education', WEF, 2016). Creativity has a far-reaching effect on people's intellectual capacity, personality, work ethics and social behaviour. Creative people spur change and development. Neglected creativity inhibits people's performance throughout life.


However, many children and young people around the world are still taught by rote in schools and discouraged to venture ‘outside the box'. Art practices in schools - essential to creativity learning - are virtually non-existent. Creativity is misunderstood and undervalued. There is a misconception that creativity is 'art', ‘only for artists’, ‘luxury’ or 'just a leisure activity', that creativity cannot be taught, or it does not impact productivity and prosperity in the same way as literacy and numeracy. Although politicians, civil servants and business leaders have high regard for innovation and entrepreneurship, they do not yet associate it with education for creativity in schools. This disconnects young people from the skills needed to function in today's world. ‘Survival in 21st century will be very difficult and without creativity it is not possible’, warns a MASK supporter Dr Manu Chandaria CBE.


There is an urgent need to understand creativity and develop effective ways for engendering it in children and young people. But fostering creativity is not the responsibility of educators alone. ‘By 2020 creativity will be the top skill required by employers’ predicts the WEF (WEF’s ‘Future of Jobs’ report, 2016). Businesses must invest in education for creativity of young people.







"Creativity empowered me beyond my dreams"

"MASK developed my habit of innovating. While studying chemistry in college I invented a new drug. Coming from a small village, I now work for a global corporation in Nairobi that hired me for my "creative attitude". Creativity empowered me beyond my dreams." Hellen, 27.

“MASK's work is ground-breaking and

important to the young Africans going forward.”

MASK trustee Tim Dann




MASK is a UK registered charity No 1128734







Follow Us On Social Networks


Contact MASK



All information on this website is subject to copyright © 2018 MASK 2017. All rights reserved