Creativity for jobs and leadership
MASK strengthens creativity of young people in Africa
to improve their real learning, employability,
entrepreneurial skills and leadership
Creativity is the ability to generate and implement new solutions
“MASK's work is ground-breaking and
important to the young Africans going forward.” Tim Dann
MASK believes that creativity should be the focus of education. This vision is reflected by the 2016 World Economic Forum's 'New Vision for Education' report: “How effectively education fosters creativity is now at the center of the relationship between education and economic prosperity”.
This is because creativity has a far-reaching effect on intellectual capacity, personality, work ethics and social behaviour of children. Creative young people - who can invent new and competitive solutions - are more employable, effective and successful. They generate change and bring socio-economic growth.
In Kenya (and many other countries) children have traditionally been taught by rote and discouraged to venture ‘outside the box’. Art practices, one of the most effective ways to strengthen creativity in young people, has been critically limited in schools. Creativity has been misunderstood and undervalued.
There is a misconception that creativity is ‘the arts’ and ‘for artists’ alone, that it cannot be taught, and that it does not impact prosperity and productivity in the same way as literacy and numeracy. The traditional education disconnects children from the skills needed to function in todays’s world. “Survival in the 21st century will be difficult and without creativity it is not possible," said the leading Kenyan industrialist Dr Manu Chandaria CBE at a MASK event in 2015.
Neglecting creativity inhibits children's development and performance throughout their lives. There is, therefore, the need to develop and implement the effective ways for creativity learning and teaching, which MASK has successfully been doing since 2007.
But, fostering creativity is not the responsibility of educators alone. Creativity is critical to preparing young people for the jobs of tomorrow. Children who are born today will have jobs that demand a high level of creative thinking across all industries and economies. Therefore, businesses too must invest in the creative skills of the future workforce. "By 2020, creativity will be the top skill required by employers," predicts to the 2016 World Economic Forum ‘Future of Jobs’ report.
"MASK developed my habit for innovating; I want to innovate everything now! While studying chemistry in college I invented a new drug. Now I am employed by a FTSE 100 company in Nairobi for my "creative attitude". I came from a small village in Kenya. Creativity empowered me beyond my dreams!" Hellen, 27.
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MASK is a UK Charity Commission registered charity No 1128734