Creativity for jobs and leadership
MASK strengthens creativity and innovation of young people
to improve their employability, entrepreneurial skills and leadership
Creativity is the ability to generate new outside-box solutions,
innovation - is bringing those solutions to practice.
There is no innovation without creativity. Creativity can be taught and learned.
Creativity is the source of change, growth and prosperity. Creative workforce is the main competitive advantage of companies, economies and nations.
Creativity is now a top skill demanded by employers: ‘We need creative employees. They know how to think outside the paradigm, to kick-start a new idea, to get a job done better’ says GlaxoSmithKline CEO Ann Byrd.
Creativity is the foundation for all skills and the key strategy for upskilling in the workforce: success of any training is diminished if people lack the creativity skills set. How effectively education fosters creativity is at the center of the relationship between education and economic growth.
Education for creativity is limited in many countries. School and college leavers are 'deficient' in creativity, according to business surveys. This affects both young people's employability rates and growth of businesses. Up to 80% of employers report difficulties in recruiting creative employees.
Find out how creative you are
"MASK developed my habit for innovating. Since I left school, while studying chemistry in college I invented a new drug which my college intends to patent. For my ability to solve problems in a creative 'outside-box' way, I am enjoying success in my professional life.
I recently got a new job in a FTSE 100 company in Nairobi. Out of 60 candidates I "stood out" for my problem-solving skill, I was told by the company's Director of Human Resources.
I come from a small village in remote rural Kenya. Creativity empowered me beyond my dreams. Thank you, MASK!"
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MASK is a UK Charity Commission charity No 1128734