M A S K School for Creativity and Innovation
Empower young generation through creativity and innovation!
MASK is also known as Mobile Art School in Kenya
UK registered charity No 1128734
Affiliated to UNESCO InSEA
Member of the UK Fundraising Standards Board
MASK School for Creativity and Innovation is a UK education charity that puts the 21st century education into action.
MASK strengthen young people's creativity and innovation for improve thier employability and leadership. MASK has developed effective creativity training programmes .
MASK's ex-students become successful professionals, entrepreneurs, and leaders:"Before MASK came I did not know I was creative. Now my village elders ask me to give them 'good ideas' that can improve our community!" says Joel, one of the MASK's ex-students in Kenya.
In the 21st century, creativity is what separates those who are prepared for increasingly complex life and work environments and those who are not.
"Human creativity is the ultimate resource. In the time of rapid global change, our survival will depends on the ability of new generations to find new solutions for more peaceful, prosperous and fulfilled life", says Alla Tkachuk, the Founder of the MASK.
Creativity and innovation - is the ability to identify problems and generate and implement new solutions, the capacity that is rooted in connecting knowledge across disciplines. Read more What is creativity?
In the 21st century, growth and prosperity is driven by innovation and creativity, says the World Economic Forum (WEF). 'Around 85% of productivity gains are related to investments in innovation. Leveraging innovation is at the heart of a competitive and resilient economy'.
Creative human capital is critical to a nation's success. Strengthening creativity of workforce has become a major concern around the world. Creativity of workforce is determined by education. 'How effectively education institutions foster creativity, the fundamental 21st century skill, is now the core of the debate on the relationship between education and economic growth. For example, teaching creativity must involve arts studies' adds the WEF.
Yet, in many regions training for creativity remains elusive. In Africa, school education that fosters creativity and innovation is limited.
Capacity to think 'outside the box' must be fostered from the early age, otherwise it deteriorates. Training adults for creativity is more difficult and costly. Business leaders already report school and college leavers are 'deficient' in creativity; 75% of Africa-based chief executives say that shortage of creative talent threatens their companies' growth.
One of the reasons why education for creativity is limited is a lack of creativity pedagogy. MASK has developed a series of effective creativity training programmes that ensure young people are best prepared for the rapidly changing work environment.
The Star, the Kenyan national newspaper
Creativity in business (tbd)
Private Sector Magazine
of the Kenya Private Sector Alliance, KEPSA
page 25, July/August 2016
page 35, April/June 2016
page 15, January/March 2016
page 53, July/Sept 2015
UNESCO IIEP (International Institute for Educational Planning)
"Engaging Youth in Planning Education for Social Transformation" Policy Forum, Paris, 16--18 October 2012
Voices from the field: "MASK: Creativity for education for socio-economic development", video