About MASK

M A S K School for Creativity and Innovation


Empower young generation through creativity and innovation!


MASK is also known as Mobile Art School in Kenya

UK registered charity No 1128734

Affiliated to UNESCO InSEA


Member of the UK Fundraising Standards Board

About MASK



MASK is a charity that puts the 21st century education into action.


We strengthen young people's creativity and innovation, the fundamental 21st century skill, for successful employability and strong leadership.


MASK's ex-students become successful professionals, entrepreneurs, and leaders:


"Before MASK came I did not know I was creative. Now my village elders ask me, the 20 year old, to give them 'good ideas' that can improve our community!" says Joel, one of the hundreds of MASK's ex-students, Kenya.


Creativity separates those who are ready for increasingly complex life and work environments in the 21st century and those who are not.


"Human creativity is the ultimate resource. In the time of the rapid global change, our survival will depend on the ability of new generations to generate new effective solutions for more peaceful, prosperous and fulfilled life", says Alla Tkachuk, the Founder of the MASK.


MASK has developed and implements innovative and effective creativity fostering programmes in schools in Kenya. MASK has also pioneered a unique pan-African creativity competition for schools and young people, the MASK Prize.


Creativity and innovation or creative skill - is the ability to identify problems, and generate and implement new solutions, the ability that is rooted in the capacity to connect knowledge across wide range of disciplines. Read more What is creativity?







The World Economic Forum states that productivity is the engine of growth and prosperity, and link productivity to creativity and innovation.


Providing an environment conducive to creativity and innovation - creativity ecosystem - is considered to be vital to increasing the likelihood that new ideas are generated.


Creativity ecosystem is directly related to education: 'creativity of human capital is the ultimate drivers of innovation' say the World Economic Forum.


Art, according to the World Economic Forum as well as to a number of leading research and studies, must form a major aspect of teaching creativity and innovation in schools.



The Issue


Currently, education for creativity in schools worldwide is not adequate due to the lack of creativity pedagogy, and failure to recognise the value of art education.


Not adequately preparing young people for the world where creativity is a critical skill seriously impedes both young people's opportunities, and socio-economic growth of society.


For example, while employers name creativity as one of the top five skill they seek in employees, and hiring creative employees - 'a priority', they report school-leavers are 'deficient' in creativity and only 4-22% of college leavers display creativity that is 'excellent'. 75-80% of Chief Executives say the difficulty recruiting employees with the creative skill threatens their companies' growth and even survival (Ernst & Young, PwC, 2013).




Private Sector Magazine

of the Kenya Private Sector Alliance, KEPSA



Business-schools partnership for competitiveness and productivity

September-October 2016


Managing innovation for corporate growth,

page 25, July/August 2016


Leading Innovation for corporate growth

page 35, April/June 2016


Creative Readiness of Kenyan worksforce for corporate growth

page 15, January/March 2016


Innovation - the key driver of prosperity

page 53, July/Sept 2015


UNESCO InSEA (International Society for Education Through Arts


Africa & Middle East NEWS



UNESCO IIEP (International Institute for Educational Planning)


"Engaging Youth in Planning Education for Social Transformation" Policy Forum, Paris, 16--18 October 2012


Voices from the field: "MASK: Creativity for education for socio-economic development", video


Center for Education Innovations blog

of the Results for Developement Institute,

14 September 2016


A lack of ‘creative talent’ constricting growth in Africa

MASK INDEPENDENT REPORT: "The impact of art education in the developing world: a case study of MASK, an NGO in Kenya"

By Brittany Glenn, MA, Institute of Education, University of London, 2011, read


AD Magazine

of the UK National Society for Education in Art and Design (NSEAD), issue 13, May 2015


MASK: Education for creativity

UNESCO South Korea National Commission


"2014 International Forum on Culture and Development Cooperation" report, page 89


Creativity and innovation: a key to culture and development


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MASK is UK registered charity 1128734

Member of the UK Fundraising Standards Board